What is…

Preston Pioneers?

Why we’re doing it

Preston has a lot to shout about. The city is moving – fast – but too often, its stories sit in separate plans and separate voices.

Preston Pioneers unifies that energy. It doesn’t replace strategy; it distils it into one clear, pride-driven story. One that gives everything a shared direction, a recognisable voice, and a platform to champion Preston – internally and externally.

Getting this right sets the foundation. It shapes future content and campaigns with confidence, clarity, and impact.

A woman in a purple saree standing in a room decorated with colorful hanging fabric and artwork for a celebration or cultural event.

What we want you to do

If you’re making things happen in Preston, tell us. Celebrate your wins. Share your project, big or small. Inspire others to step up, innovate, and get involved.

We’re capturing these stories through film, photography, social posts, images, short clips, interviews – whatever works. The more people share, the stronger Preston Pioneers becomes.

This is about collaboration. About building a content bank that works for everyone. About giving partners a shared narrative to amplify their impact.

Why ‘Preston Pioneers’

To pioneer is to act. To build, adapt, and push forward – not for today, but for what’s next. 

From the student shaping the future, to the small business opening its doors. From the nurse who goes beyond duty, to the teacher who challenges and inspires. 

Here, ambition isn’t confined to titles or offices. It’s in every person who believes in better, who refuses to accept limits, and who knows that differences don’t divide us – they drive us forward.

‘Preston Pioneers’ is a promise: to back our people, grow with purpose, and move the city forward – together.

And remember…

Preston has always been pioneering.

The next chapter isn’t on the horizon. It’s happening right now, in the hands of the people who call this city home.

Preston Pioneers is about recognising that, celebrating it, and building on it – together.

Download the brand guidelines